About Us

Extra Media, Inc. is a locally owned publishing company with offices in Moorhead, Hendrum and Ulen, Minnesota. Along with its flagship "The FM Extra", Extra Media also produces the Clay County Union, a legal Minnesota newspaper, The Red River Promoter, Fargo-Moorhead's Metro Magazine, Red River Valley Memories, First Choice Magazine, plus a wide variety of other specialized periodicals.

If your business is interested in information on how they can reach more potential customers by advertising in any one of our specialized market titles, please contact us toll free at 1-877-284-1288, or email us at thefmextra@aol.com

We blanket the greater Red River Valley with the finest newspapers and magazines readers love!

The FM Extra News Magazine
The FM Extra is a popular weekly news magazine covering Clay and Cass counties. It is the largest publication of its kind in Fargo-Moorhead, with distribution in a 6,000 square mile radius from south of Fargo-Moorhead to north of Grand Forks as follows:

Direct mailed to various business, civic and individual subscribers locally.
Inserted to paid subscribers of the Clay County Union, a Clay County weekly legal newspaper.
Distributed free at over 120 locations including major supermarkets, restaurants, stores & malls.

In addition, each issue is available entirely online through our website, www.thefmextra.com,
Average readership is 30+ with a gender breakdown of 55% female and 45% male.
Estimated average readership: 45,000 per issue.

Fargo-Moorhead Metro Magazine
Metro Magazine is a bi-monthly, full color gloss magazine printed in digest form. It is the fastest growing publication of its kind in the greater Red River Valley and contains a variety of interesting and informative local subjects. 10,000 hard copies are distributed free throughout the greater FM area and an estimated 20,000 read it in entirety online.
Average readership is 40+ with a gender breakdown of 60% female and 40% male.
Estimated average readership: 50,000 per issue.

Red River Valley Memories Magazine
Unique in focus and accurate in historical flavor, Red River Valley Memories Magazine is a quarterly publication that has celebrated the great heritage of this region for the past ten years. With 5,000 subscribers who have a keen interest in its content, it is a publication tailor made for advertisers looking to “reach” the local senior market. Memories subscribers average 55+ in age and tend to be in a higher income bracket. Many readers share their issue with friends and family and collect every issue. Gender breakdown for Memories is 62% female and 38% male. Memories subscribers are extremely loyal, and many contribute to the content with personal stories and pictures making it the only publication of its kind in the valley “owned” by its readers.
Estimated average readership: 18,000 per issue.

The Clay County Union • Official Legal Newspaper
A legal Minnesota newspaper since 1896, the Clay County Union has served the readers of rural Clay County for over 110 years. It’s readership is typical of small town America, very loyal and very supportive. With 2,000 subscribers and newsstand buyers it is a “family read” that is looked forward to each and every week.
Average readership is 35+ with a gender breakdown of 58% female and 42% male.
Estimated average readership: 6,000 per issue.